Role: UX Designer
Ahmad owns a well known company called Live Well that focuses on house décor and he wants to expand the company by launching a second brand.
Launch Rest Well, a company that will include sofas and couches in the repertoire.
Live Well has had tremendous success, and for years customers have been wondering when they would sell furniture. Five years later, Ahmad is ready to launch Rest Well. However, he is nervous of how his new company will be perceived by his loyal customers. With this in mind his concerns include:
Challenge #1: Ensuring Rest Well has as much success as Live Well
Challenge #2: Have the modern and fashionable furniture match the company's look and feel
A panel of marketing experts that specialize in retail provided advice on how a furniture brand should market themselves. The panel included four experts with five or more years of experience. The goal was to get their expertise on what Rest Well should do to match the success of Live Well.
“Symmetry is important when in comes to product placement, it’s been scientifically proven that people gravitate to it.” - Alex Lamano
“Brightness is essential, you really need to make whatever you share pop.” - Vlad Popov
“Consistency is key. You don’t want your brand to look all over the place, therefore. Make sure that you have the same aura throughout the entire page.” - Teresa White
“Ask yourself what theme you want to go for. Your merchandise should tell a story, a story that will cause customers to fall in love with your brand.” - Joseph Zhao
Stick to square shapes to display the furniture.
Incorporate fabric within images.
Utilize colors that are fun and vibrant within text.
Avoid text that is chunky and too bold, to keep a clean look.
Centered text on every page.
1. User visits Rest Well website
2. Search for desired furniture
• Use search button
• Click “Shop” button
3. Desired furniture is selected
4. Item is added to favorites or shopping cart
User visits Seat Well website: An interested customer navigates to Rest Well.
Search for desired furniture: Upon arriving on the website they can search for an item or hit the "shop" button.
Desired furniture is selected: Visitors shop for items that they like and can add it to their favorites to revisit for a purchase.
Item is added to shopping cart: The shopper can then check out and complete their journey.