Role: UX Designer
Erica is a writer that wants to help kids between the age of 7-17 gain access to writing lessons and material to take their writing skills to the next level.
Open a foundation that helps kids fulfill their writing dreams and enable possible donors to provide funding.
Erica has loved the art of writing for as long as she can remember. She sees writing as not only an art form, but also a therapeutic outlet. She wants children that have a passion for writing, as she did as a child to be able to have access to everything they need. This is to help them improve their writing skills, and potentially fulfill any dreams they may have in the writing world. She'd like supplies that range from pens, books, laptops and even writing lessons to be accessible to young people. The main challenges she wants to overcome are:
Challenge #1: Ensuring kids have all the supplies they need to indulge in their love of writing
Challenge #2: Raising enough money to provide lessons for kids worldwide
An Influence From the Inside
It was important for Erica to express what she wanted on the website and she chose to do so via influences she has had from other philanthropic organizations. So, she provided her current favorite non-profits that she felt were doing an exceptional job in charity world.
They included: Stand 4 Kind, Save the Children and Shoes That Fit.
Competitive Analysis Findings
- Donate button within banner and header
- Details on how much help is provided based on the donation amount
- Featured stories
- Icon links to social media
-Donate button within header
-How can you help feature on homepage
-Feature video is incorporated on homepage
-Testimonials from school and teacher
-Details on how the company started
-Link to app on homepage
-Donate button within header
-Testimonial video on homepage
-Team photos in the About Us section
All of the features found were presented to Erica. Through discussion, she shared the features that she felt were most important to include within Pen Philanthropy’s site.
Quotes From Erica
“I like how Stand 4 Kind and Shoes that Fit both used the color orange.”
“We should definitely make the Donate button visible as soon as people visit Pen Philanthropy.”
”Is there any way that we can make the main buttons into a circle shape? I like the way it looks on the Shoes That Fit site?"
“Okay, testimonials seem to be popular, I definitely want to add a section for them.”
“I want to add a couple photos of my team, I think it will really personalize what Pen Philanthropy is.”
Incorporating Erica’s Feedback
After having a discussion with Erica, the following features were to be added within the website.
- Include the color orange throughout the Pen Philanthropy website
- Make donation section noticeably visible
- Include circle shapes on main page
- Include testimonials from the kids and schools
- Add photos of the Pen Philanthropy team