DJ K.O ARTIST PLATFORM
Role: UX Designer
Kojo is a local artist that needs a platform beyond his social media to attract current and future fans.
Have a platform that presents all the need to know details needed from most artists.
In a world full of aspiring artists, making sure you stand out is imperative. With this in mind, it is so important to have a look that is fresh, palatable and memorable.
Challenge 1: Ensure to have the most important content that is needed for most artists
Challenge 2: Incorporate a look at feel that is current and can compete with the best of the best
Keeping The Client in Mind
Name: Kojo D
Occupation: Producer, DJ and Musician
Hometown: Washington, D.C
Goal: Have a website that is aesthetically pleasing
Frustration: Not finding someone that can bring his vision to life
Prior to to ideation phase, it was important to include what Kojo wanted on his platform. An interview took place to get an idea of how he would like his website to look.
Interview Questions and Responses
Question: Are there certain colors that you want to incorporate in your website?
Kojo: I love the color black. In fact, I like having everything in dark mode.
Question: What do you want to fulfill with your website?
Kojo: I want people to be able to link to my projects and see what I have done. But, most importantly I
want to het booked.
Question: Are there any current artists that you admire, regarding their creativity and artistry?
Kojo: There’s a few. Of course, Pharrell is on top of the league right now. I like what Tunez is doing as well, I actually know him personally. Omah Lay’s last project was pretty dope as well.
Question: What kind of vibe do you ultimately want your page to have?
Kojo: Honestly, simplicity, mixed with just all around a really dope look is all I really want.
Incorporate a theme that has the color black
Include projects that Kojo has curated with emphasis on booking
A website that is simple, creative and is extremely eye catching
With consideration of Kojo’s favorite artists, an observation of Pharrell and DJ Tunez’s likeness was made. Pharrell and DJ Tunez were chosen, because they both have production background, which falls in line with Kojo’s work.
The observation included awards won, projects and current following on four popular platforms to decipher what today’s most popular artists are incorporating within their socials. In order to ensure the study had enough data, a 3rd artist by the name Kaytranada was added.
With the data collected, it was clear that every artist selected had an an impressive amount of popularity to consider them within a competition audit. The findings included the following:
Accomplishments: 3 awards won, 1 collaboration album album
Social Media Following: Facebook 162K, Instagram 706K, TikTok 303, Twitter 1.3M
Accomplishments: 10 awards won, 2 studio albums
Social Media Following: Instagram: Facebook 433K, Instagram 1M, Tik Tok N/A, Twitter 486.8K
Accomplishments: 57 awards won, 3 solo albums, 6 collaboration albums
Social Media Following: Facebook 13M, Instagram 14.2M, Tik Tok 1M, Twitter 10.6M
Every artist had at least 1 million followers within one or more of the the platforms observed. This conclusion proceeded with including them in a competitive audit. Within the audit the following was found:
The colors black and white were undoubtedly popular, as they are used as core colors within every website.
Having 1 page and section within the homepage is more user experience friendly when it comes to an artist’s profile.
A section that takes people to current work is a non-negotiable
Capitalization to emphasize certain areas is seen within all the websites viewed